Since 1998

Think Sideways isn't a slogan, it's a way to move through the world. An approach that doesn't settle for expected and deliberately rethinks "normal" and "logical". It's not easy, but it's in our DNA to push for new, better, and unique. Always with our team at the center, helping us to lead the way to something just a little better.

A person wearing a hooded sweatshirt and a watch pulls the hood over their face, revealing only one eye, with the word "XONIX" written vertically next to them.

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Team

Every member of the Nixon Team was chosen intentionally each for who they are and what they bring. Different backgrounds, unique skills, and individual styles, coming together with a shared mission: to represent the best of Nixon. From our California roots to streets, peaks, and cities across the globe, their spirit is reflected in every watch we create.

A close-up of a black Nixon chronograph watch with gold accents and a black metal band on a black background.

Product

We’ve been breaking the rules since day one. We’re always pushing forward our engineers, designers, and factories to do what’s never been done. That’s how you earn multiple design patents in a 400-year-old industry. Forget boring. While others churn out cookie-cutter watches, we build gear that fits your needs, your wants, and your vibe—because you stand for something different.

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Culture

At Nixon, culture thrives on curiosity and originality. We encourage free thinking, question the expected, and welcome creative problem solving. Thinking Sideways means building a space where creativity leads, people grow, and the unexpected is always welcome.

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Community

Encinitas, California remains our home base. We back bold ideas and creative people. We support creators, athletes, and causes that align with action and impact. It’s about connection over convention—and building something meaningful with people who are making a difference beyond the expected.

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We're not here
to blend in.

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A Two-Way Conversation

Need Help? Our CS team is live Monday - Friday from 9:00 am - 5:00 pm AEST. Our community is a vital part of our brand, we would love to hear from you. Follow us on Instagram, Facebook, and Twitter.

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(1300) 782 757

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Since 1998

Time Teller

51-30 Chrono

Sentry

Frankie